Best Digital Marketing Training / SEO SMO AND PPC TRAINING DELHI/NCR

As a professional SEO training institute in delhi/NCR we always try to deliver authentic and result oriented SEO training in Delhi Noida to each of our students. Our main aim is to prepare our students with the modern and moral SEO techniques which will boost their career as a true SEO or Digital Marketing professional. Whether you are a student or you are a recent graduate or you are a professional or even if you are a business man or an entrepreneur, our SEO training in noida can teach you the real, white-hat and the best SEO training and live practices which give you a complete understanding of how to plan, strategize and execute the Search Engine Optimization effectively for your own or for your client’s websites.

Search Engine optimization (SEO) and Digital Marketing is a booming industry and it is in its rising stage in India. India is going to be the biggest hub of first generation entrepreneurs and business leaders in the near future and it will lead a huge number of employments in all industries. All of those businesses will have their websites and will target mostly the online customers and consumers as because online or digital marketing is much more budgeting friendly. So the scope and job opportunities in SEO industry in India are huge and will be increasing day by day. But most of the good and big SEO service companies prefer to hire, only the properly trained SEO professionals. So there is a spacious gap between the requirement of skilled SEO resources and their supply. And to bridge this gap we, at hvs digital media, are completely determined and working strictly together with each of our students with individual care.

The candidates who want to make Search Engine Optimization and Digital Marketing as career has to choose the SEO training in Faridabad.

If you are looking for SEO training institute in Noida Delhi which can deliver you up-to-date SEO course, you are assured that you are at right place.

Part -1

Understanding basics of SEO and its effect on the website ranking

·        What is SEO and importance of SEO

·        Understanding different kinds of Search Engines and it's percentage of searches

·        What is bots, website cache and crawlers

·        How search engine works

·        What is difference between Directories and Search Engines

·        What is organic results, local results and paid results in Google

·        Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO

·        How SEO affects website ranking and business

Part - 2

HTML and CSS Coding

·        Writing code of HTML

·        Using colour, fonts and sizes

·        Understanding CSS

·        Making a basic layout with DIV CSS

·        What is difference between HTML4 and HTML5

Part - 3

Responsive and Mobile friendly website

·        Understanding view port

·        Will my website be affect in SE ranking if website is not responsive and mobile friendly?

·        Will Google penalize if my website is not mobile friendly?

·        Checking your website if its mobile Friendly or not

·        Asking your designers/developer to fix errors.

·        Using Google and other tools to check if the website is mobile friendly or not

·        Much more in this topic in book and lecture

Part - 4

Keywords Research and Analysis

·        What is keywords and why it's important

·        Understanding how keywords work

·        What is long-tail keywords, phrase patterns, and plurals

·        Using Google's Keyword Planner

·        Analyzing competitor’s keywords

·        Checking keyword competitiveness and its effects

·        Choosing best keywords for maximum benefits

·        Mixing keywords in your website for maximum searchability

Part - 5

On- page SEO module 1 : Header, meta etc optimization

·        Optimizing title tag of your website

·        How to write effective meta description

·        Meta indexing optimization

·        Author and Geo Tags Optimization.

·        How to make SEO friendly URL

·        Optimizing h1, h2, h3 etc.

·        Image Optimization

·        Using SEO breadcrumbs with micro format

·        Optimizing home page, footer and inner pages

·        RSS file creations.

·        Sitemap Creation

On- page SEO module 2

Understanding Google's Panda Updates

·        What is Panda updates

·        How Panda updates affected SEO

·        How to optimize your content as per Panda updates.

On-Page SEO module 3 :

Content and inbound link optimization

·        Understanding difference between SEO content and normal content

·        How to write SEO friendly content

·        Understanding keyword density and keyword saturation

·        What should be the ideal length of content

·        How to format your content for better SEO indexing and indexing

·        Avoiding duplicate content problem.

·        Using canonical URL for static and dynamic URL

·        Understanding Cannibalization

·        How to overcome Cannibalization problem

·        There is much more in this topic which will be covered in lecture and

·        its mentioned also in the our book.

Page redirection and SEO

·        Understanding redirection in SEO

·        Creating custom 404, 403 pages

·        Understand 301 redirection (Permanent redirection)

·        302 Temporary Redirection

·        What is mobile redirection and when to use that

Part - 6

Using Schema and Structure data

·        What is structure data and rich snippet

·        Using rich snippet for better SEO

·        Different rich-snippet for different business type

·        What is Microformat and Schema and which one to use

·        Where to use schema in the website

·        Testing schema with Google testing tool

·        Much more which is covered in the lecture as well as book.

Part - 7

Webmaster Tool: Knowing anatomy of your website through Google's lens.

·        What are Google Webmaster and Bing Webmaster tools?

·        Adding your website in Google webmaster

·        Adding your website in Bing webmaster

·        We teach each topic of webmaster in details with real time implementation in the live website

·        Robots.txt file creation & uses

·        XML sitemap creation and submission

·        And each topic is covered in our book also.

Part - 8

What is Google Analytics & it's use.

·        Creating Google analytics accounts

·        Inserting tracking code into website

·        Understanding different aspects of tracking

Part - 9

Competitor’s Analysis for off- page SEO

·        What is link building

·        Thorough site analysis for Off-page SEO

·        Analysis of competitor’s website for off-page SEO

·        Using different told to understand competitors backlink

Building Backlinks for website

·        Understanding blog and why its good for your website

·        How to set up a Blog in your website.

·        How to show blog feed in main website.

·        How to write & publish an optimized article on a Blog engine.

·        Optimizing blog for SEO .

PENGUIN UPDATES

·        What is Google's Penguin update and how this works

·        How penguin updates affected million of websites

·        Understanding inbound links and outbound links

·        How inbound links affects ranking of a website

·        What is natural backlinks

·        Understanding various kinds of backlinks

·        What is dofollow an donotfollow links

·        What is website authority

·        How to make manual backlinks from authority website

·        What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO

·        Search Engine submission of the website

·        Social Bookmarking

·        Integrating Social share tools in your website

·        Directory submission

·        Avoiding link farms

·        Understanding blog comments

·        How to find blog from particular niche

·        Article submission to different PR websites for getting backlinks

·        How to find blogs for daily comments

·        What is .edu,.gov domains and what is it's value

·        How to get .edu, .Gov websites backlinks

·        Submitting your websites to trusted free-classified websites

·        Press-release submisssion and distribution

·        Adding your website to Alexa

·        Checking alexa ranking

·        Video submission and Optimization

·        Yahoo answers and other important form submission

Part - 10

GOOGLE LOCAL LISTING OPTIMIZATION (GLL)

·        Understanding value of local SEO

·        Adding business into Google's Local business directories

·        How to make your google local lising profile 100% complete

·        Adding your business to bing local listing

·        Adding your business to Yahoo Local listing

·        Understanding what is NAP

·        How NAP affects your GLL

·        What is citation?

·        How to get reviews in Google local listing

·        Bing Local listing.

·        How to optimize your Local SEO with Local directories

Part - 11

Advance On-Page SEO

·        In this section, we are not covering meta title, meta tags etc but less known and advance on-page optimization

·        topics which is important for SEO.

·        This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book.

Part - 12

Website page load optimization

·        Using different tools to check website speed

·        Optimizing CSS for faster load

·        Optimizing Images for faster load

·        Optimizing html code for faster load

·        Understanding Gzip activation & CDN (Content Delivery Network) management.

·        Minimizing http requests

·        removing blocked content

Part - 13

Mobile Apps Optimization

·        What is mobile apps optimization

·        How mobile apps optimization is different form website optimization

·        Submitting mobile apps to Google play

·        Optimizing for maximum exposure

Part - 14

Google Adword (PPC)

·        What is PPC

·        Creating adword account

·        Creating campaign

·        Choosing right channel

·        Creating ads

·        Publishing ad

·        Understanding ROI(Return on Investment)

·        Understanding how bid works

·        Tracking and conversion in adword

Part - 15

Social Media Marketing

·        Facebook

·        Creating facebook page

·        Optimizing facebook page

·        Increase facebook likes

·        Twitter

·        Creating twitter account

·        Setting up twitter account

·        Increasing followers

·        g+

·        Youtube

·        LinkedIn