Start Title
tag with your keyword
Your title
tag is the most important on-page SEO factor.
He closer
the keyword is to the beginning of the title tag, the more weight is has with
search engines.
Add
Modifiers to your title
Adding
modifiers like "2017" "best", "guide”,
“affordable", and "review" help you rank for long tail versions,
of your target keyword.
Wrap your
Title in an <h1> tag
The H1 tag
is your "headline tag". Most CMS's (like Word press) automatically
add the H1 tag to your blog post title. Some themes override this setting.
Internal
Links
Add 2-3
internal links to every post. if you want to see a great example of internal
linking check out Wikipedia.
Boost site
Speed
Google has
stated that page speed used as a ranking signal.
Use Social
Sharing Buttons
Social
signals may not play a direct role in ranking your site. But social shares
generate more eyeballs on your content. And the more eyeballs you get, the more
likely someone is to link.
Over the
past few years, Google has released several updates to their search engine
algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those
updates set augmented rules on how owners should structure their sites for link
building, both build incoming links and use anchor text for outgoing links.
Despite the
updates, however, on-page SEO hasn’t really changed all that much. Every
on-page SEO task is really for the user’s benefit. Yet, most SEOs still haven’t
come to terms with that fact.
Google wants
the user to be happy when they visit your web page. And, the only way that
Google will know that your site users are satisfied is when they’re engaged.
How long do they spend reading your content?
In this
on-page SEO cheat sheet, I’m going to show you the essential things to pay
attention to. They’ll improve your search traffic, boost your rankings and make
off-page SEO a lot easier for you
Site Speed
Recent
research found that 47% of your target audience expects your website to load in
under two seconds. What’s more, slightly more than half of all U.S. online
shoppers won’t buy from a site if it loads slowly.
Inadvertent
duplicate content can slow indexing down, so examine your site to remove it.
It makes
sense. After all, don’t we all have to wait? And, the instant-gratification of
the web has only made us more impatient.
Essential
Tag Fundamentals
Do you take
Meta tags seriously? Although the effect of the title tag or Meta description
has changed significantly over the past several years, it’s still a good
practice to pay attention to them.
In ON-page
SEO, the major types of Meta tags that you should pay attention to are:
1). Title
tags: Title tags define the title of your web page or document. They’re mostly
used to display preview snippets of your web pages. When you’re writing your
title tag, it should be short, clear and descriptive but don’t duplicate
content from the page content.
The ideal
length is 50 – 60 characters. If your title tag exceed 60 characters, Google
wil only show the first 60. Your entry in the results will look something like
this
2). Meta description: According to Survey
Monkey, 43.2% of people click on a given result, based on the Meta description
alone.
This is how
a Meta description usually appears in the organic search listings
The Meta
description is what search engines use to gauge what topic you’re writing about
and the exact audience that they should send to that page. So, make it
descriptive and short – no more than 160 characters
There is no
need to stuff keywords in your Meta description (which would work against you
anyway). 160 characters is just not enough space for stuffing. Instead, use synonyms or latent semantic
indexing (LSI) of your main keyword to get on page SEO in the Meta description,
keeping search engines happy.
For example,
if your main keywords in the headline are “generate website traffic,” here are
LSI keywords that you can use:
Get site
visitors
Drive free
traffic
Attract site
visitors
Attract
website visitors
You can
often find other related keywords beneath your search engine results. Those are
also variations that you can use in your description:
Start Title
tag with your keyword
Your title
tag is the most important on-page SEO factor.
He closer
the keyword is to the beginning of the title tag, the more weight is has with
search engines.
Add
Modifiers to your title
Adding
modifiers like "2017" "best", "guide”,
“affordable", and "review" help you rank for long tail versions,
of your target keyword.
Wrap your
Title in an <h1> tag
The H1 tag
is your "headline tag". Most CMS's (like Word press) automatically
add the H1 tag to your blog post title. Some themes override this setting.
Internal
Links
Add 2-3
internal links to every post. if you want to see a great example of internal
linking check out Wikipedia.
Boost site
Speed
Google has
stated that page speed used as a ranking signal.
Use Social
Sharing Buttons
Social
signals may not play a direct role in ranking your site. But social shares
generate more eyeballs on your content. And the more eyeballs you get, the more
likely someone is to link.
Over the
past few years, Google has released several updates to their search engine
algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those
updates set augmented rules on how owners should structure their sites for link
building, both build incoming links and use anchor text for outgoing links.
Despite the
updates, however, on-page SEO hasn’t really changed all that much. Every
on-page SEO task is really for the user’s benefit. Yet, most SEOs still haven’t
come to terms with that fact.
Google wants
the user to be happy when they visit your web page. And, the only way that
Google will know that your site users are satisfied is when they’re engaged.
How long do they spend reading your content?
In this
on-page SEO cheat sheet, I’m going to show you the essential things to pay
attention to. They’ll improve your search traffic, boost your rankings and make
off-page SEO a lot easier for you
Site Speed
Recent
research found that 47% of your target audience expects your website to load in
under two seconds. What’s more, slightly more than half of all U.S. online
shoppers won’t buy from a site if it loads slowly.
Inadvertent
duplicate content can slow indexing down, so examine your site to remove it.
It makes
sense. After all, don’t we all have to wait? And, the instant-gratification of
the web has only made us more impatient.
Essential
Tag Fundamentals
Do you take
Meta tags seriously? Although the effect of the title tag or Meta description
has changed significantly over the past several years, it’s still a good
practice to pay attention to them.
In ON-page
SEO, the major types of Meta tags that you should pay attention to are:
1). Title
tags: Title tags define the title of your web page or document. They’re mostly
used to display preview snippets of your web pages. When you’re writing your
title tag, it should be short, clear and descriptive but don’t duplicate
content from the page content.
The ideal
length is 50 – 60 characters. If your title tag exceed 60 characters, Google
wil only show the first 60. Your entry in the results will look something like
this
2). Meta description: According to Survey
Monkey, 43.2% of people click on a given result, based on the Meta description
alone.
This is how
a Meta description usually appears in the organic search listings
The Meta
description is what search engines use to gauge what topic you’re writing about
and the exact audience that they should send to that page. So, make it
descriptive and short – no more than 160 characters
There is no
need to stuff keywords in your Meta description (which would work against you
anyway). 160 characters is just not enough space for stuffing. Instead, use synonyms or latent semantic
indexing (LSI) of your main keyword to get on page SEO in the Meta description,
keeping search engines happy.
For example,
if your main keywords in the headline are “generate website traffic,” here are
LSI keywords that you can use:
Get site
visitors
Drive free
traffic
Attract site
visitors
Attract
website visitors
You can
often find other related keywords beneath your search engine results. Those are
also variations that you can use in your description:
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